Wednesday, January 18, 2017

Colored Gemstone Choices for Spring and Summer 2017

After studying Pantone's color choices for Spring and Summer 2017, I selected the best gems for you that match the color palette.  These are gems that will compliment Spring and Summer's fashions in clothing and accessories; colors you may want to consider while planning your jewelry creations for later in the year.
Color Chart from Pantone.com

Primrose Yellow - Lemon Quartz

Pale Dogwood - Rose Quartz, Pink Opal


Hazelnut - Light Shades of Smokey Quartz

Island Paradise - Aquamarine, Sky Blue Topaz, Turquoise

Greenery - Peridot, Chrysoprase

Flame - Red Onyx, Orange Shades of Carnelian

Pink Yarrow - Deep Shades of Pink Tourmaline

Niagara - Kyanite, Blue Sapphire, Swiss Topaz, London Blue Topaz

Kale - Green Tourmaline

Lapis Blue -  Lapis, Azurite

Tuesday, January 17, 2017

Color Trends for Spring and Summer 2017

Though we are all still in the middle of winter, the color trends for spring and summer of this year have all ready been chosen. 

For more than 20 years, Pantone has been considered the global authority on color.  Each season, Pantone surveys the designers of New York Fashion Week and beyond to collect feedback on prominent collection colors, color inspiration and color philosophy. This information is used to create the Pantone Fashion Color Report, which serves as a reference tool throughout the year for fashion enthusiasts, reporters and retailers.

Pantone chooses one main color that they call the color of the year.  This year, they have chosen "Greenery."  This is what Pantone has to say about "Greenery."

"A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality."

Pantone's Color of the Year 2017


In total 10 colors are chosen as part of Spring and Summer's color palette.  Here are two color charts to show you what you will be seeing in fashion and decor.  These charts may also helpful for you, as a jewelry designer, to know what gems to choose in your jewelry creations, that will compliment the current fashions.  

Color Chart borrowed from Pantone.com
 
Color Chart borrowed from BGFashion.net


- Niagara - "Comfortable and dependable and leads the PANTONE Fashion Color Report as the most prevalent color for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation."

- Lapis Blue - "Strong and confident, this intense blue shade is imbued with an inner radiance."

- Flame - "A red-based orange, Flame, is gregarious and fun loving. Flamboyant and vivacious, this wonderfully theatrical shade adds fiery heat to the spring 2017 palette."

- Primrose Yellow - "Sparkles with heat and vitality. Inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days."

- Island Paradise - "A refreshing aqua that calls to mind a change of scenery. A cool blue green shade that speaks to our dream of the great escape, Island Paradise is emblematic of tropical settings and our desire to unwind."

- Pale Dogwood - "A quiet and peaceful pink shade that engenders an aura of innocence and purity. The unobtrusive Pale Dogwood is a subtle pink whose soft touch infuses a healthy glow."

- Greenery - "A tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate."

- Pink Yarrow - "A whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going."

- Kale - "A foliage-based green that conjures up our desire to connect to nature, similar to the more vivacious Greenery. And, just as we see in nature, this lush and fertile natural green shade provides the perfect complementary background to the more vibrant tones in the palette."

- Hazelnut - "A key neutral for spring. This shade brings to mind a natural earthiness. Unpretentious and with an inherent warmth, Hazelnut is a transitional color that effortlessly connects the seasons."
 




Tuesday, August 30, 2016

Top 11 Ideas - What to Post on Your Facebook Page

If you have a Facebook Page, it is important to know what is helpful to grow your audience.  You want your followers to increase their engagement with your Page by Liking, Commenting and Sharing your posts with their followers.  Your goal in posting a post is to have you and your business be "seen," you want exposure. 

People are scanners when reading on the web, and definitely when reading the News Feed on Facebook.  You need to give them a compelling reason to stop and take a look at what you have posted.  In general, posts with a photo or video are viewed much more than text alone posts.  The following list is my... 


 Top 11 Ideas -  What to Post on Your Facebook Page 

1.  Photos
Home.  Eureka, CA. 
Sharing photos makes you more "real" to your followers.  They get to know more about you and what is important to you as a business owner.  People want to know that your brand has a heart and can interact with them on a one-to-one level.  Photo collages are a great way to do this type of share.

Ideas of photos to share:

- your artwork
- your work in progress
- your studio/office space
- you and/or your employees at work
- new equipment you may have purchased that you are excited about
- where you live
- places you've traveled to
- things that inspire you
- your garden
- your pet companions
- your family
- other interests or hobbies
- other artist's work that inspires you

2.  Videos

Photos and videos are viewed, commented on, and shared, much more than plain text postings. Informational, educational, tutorials, and videos showing your creative process are all interesting to your followers.

 3.  Humor


Humor is one of the best ways to connect to an audience.  If possible, it is best to share humor related to your business or industry.  This is a great way to show a lighter side of yourself and your business.  
 4.  Current News Events in Your Field 

Try to keep it positive.  You want your followers to have a good "feeling" from your share, and maybe even inspire them to share it on their page with their followers.

5.  Listings

This is your chance to show and tell.   Let your customers know when you have a new creation ready to buy.

6.  Blog Posts  

Announce when you have a new post to share, with a link.

7.  Customer Feedback and Testimonials

This is very important as a business.   Testimonials from previous happy buyers give proof to potential new buyers that shopping with you was a good experience.   Testimonials can be used to validate the value of your product, as well as your customer service level.

 8.  Expert Advice from Someone Else in Your Field

It is always good to share advice you may have, or you may have come upon, that would be helpful for your followers.   This makes following you a more valuable experience.

 9.  An Inspiring Quote from Another in Your Field

10.  Contests and Giveaways  

11.  Your Store Discounts and Sales

Customers quite often follow you for the value you can provide to them.

I hope this list is helpful for you in you ongoing Facebook marketing.

**If you do find it helpful and think it would help others you know, please Share.

Why are Some Gems Cut as Cabochons?

Mixed Gemstone Cabochon Assortment
A cabochon is a stone that is cut with a highly polished rounded or convex top, with or without faceting, with a flat or slightly domed base.

Technically, cabochons are not really "cut." Rather they are shaped and then polished. Before the art of faceting was developed, all gemstones were produced as rounded smooth topped cabochons, though some were intricately carved as well.  It was a much simpler task to produce a cabochon, than it was to cut a faceted gem with many faces.

Faceted gemstones made their appearance in European jewelry during the late 13th and early 14th centuries. Once the technology and skill was available to facet gemstones, why were cabochons still produced? Different gems are cut as cabs for different reasons. In many cases it is because the gem has special properties that are displayed only when it is cut as a cabochon. Examples are gems that display the star effect (asterism) or the cat's eye effect (chatoyancy)  or iridescence (e.g., opal) or adularescence (e.g., moonstone).


Azurite Malachite, Smooth Round Cabs
Most gems that are opaque rather than transparent are cut as cabochons rather than faceted. You will also see lower grade material in gemstones such as sapphire, ruby and garnet cut as cabs. If the gem material has very good color but is not sufficiently transparent or clean to be faceted, it can still be shaped and polished to be a very attractive cabochon. It is also common to cut softer stones as cabs.   Minute scratches show much less on a cabochon than on a faceted stone.

(Information shared from GemSelect.com)