Last year, my bead store grew incredibly. My sales more then doubled from the previous year. Want to know what I learned that helped increase my sales? These are the 3 most important lessons I learned in business in 2013.
OK, I do have to say that I had more time for my business last year. I opened Tiger Bead Store online in August of 2007 and for the first 5 1/2 years, was only able to work it part-time because I also had a "regular" job. Last year was the first year I was able to devote all of my time to growing my business. That helps.
That being said, I have found these to be the MOST important lessons I have learned...
Lesson 1 - You have to have great product that people want to buy.
When I started Tiger Bead Store, I started with selling beads. And then I began adding other beading and jewelry making supplies that I liked and wanted to share. Crystals, stampings, etc. When I added gemstones, my business really began to grow. I was filling a need and desire that people wanted, and then that became my business's niche. That's what sells well for me. I try every now and then to add new supplies, but the bulk of my business is gemstones. So that is where I spend my money and focus my attention. To finding and selling the best gemstones that I can.
Lesson 2 - Answer your emails as quickly as possible.
Lesson 3 - Quick shipping.
I think the most important thing here is communication. In your policies, let it be know how often you ship, ex. every 1-3 business days, etc. This will give your customer a realistic idea before hand as to what to expect. And if you can get your product out faster, that is always another way to WOW them. Of course, if you take more time than you agreed to in your policies, contact the customer. Communicate with them. This can often diffuse a negative situation.
These tips are not rocket science, as you can see, but I believe they are the foundation to growing an online business. They have helped me grow my business, and I think they can help you with yours.