Tuesday, August 30, 2016

Top 11 Ideas - What to Post on Your Facebook Page

If you have a Facebook Page, it is important to know what is helpful to grow your audience.  You want your followers to increase their engagement with your Page by Liking, Commenting and Sharing your posts with their followers.  Your goal in posting a post is to have you and your business be "seen," you want exposure. 

People are scanners when reading on the web, and definitely when reading the News Feed on Facebook.  You need to give them a compelling reason to stop and take a look at what you have posted.  In general, posts with a photo or video are viewed much more than text alone posts.  The following list is my... 

 Top 11 Ideas -  What to Post on Your Facebook Page 

1.  Photos
Home.  Eureka, CA. 
Sharing photos makes you more "real" to your followers.  They get to know more about you and what is important to you as a business owner.  People want to know that your brand has a heart and can interact with them on a one-to-one level.  Photo collages are a great way to do this type of share.

Ideas of photos to share:

- your artwork
- your work in progress
- your studio/office space
- you and/or your employees at work
- new equipment you may have purchased that you are excited about
- where you live
- places you've traveled to
- things that inspire you
- your garden
- your pet companions
- your family
- other interests or hobbies
- other artist's work that inspires you

2.  Videos

Photos and videos are viewed, commented on, and shared, much more than plain text postings. Informational, educational, tutorials, and videos showing your creative process are all interesting to your followers.

 3.  Humor

Humor is one of the best ways to connect to an audience.  If possible, it is best to share humor related to your business or industry.  This is a great way to show a lighter side of yourself and your business.  
 4.  Current News Events in Your Field 

Try to keep it positive.  You want your followers to have a good "feeling" from your share, and maybe even inspire them to share it on their page with their followers.

5.  Listings

This is your chance to show and tell.   Let your customers know when you have a new creation ready to buy.

6.  Blog Posts  

Announce when you have a new post to share, with a link.

7.  Customer Feedback and Testimonials

This is very important as a business.   Testimonials from previous happy buyers give proof to potential new buyers that shopping with you was a good experience.   Testimonials can be used to validate the value of your product, as well as your customer service level.

 8.  Expert Advice from Someone Else in Your Field

It is always good to share advice you may have, or you may have come upon, that would be helpful for your followers.   This makes following you a more valuable experience.

 9.  An Inspiring Quote from Another in Your Field

10.  Contests and Giveaways  

11.  Your Store Discounts and Sales

Customers quite often follow you for the value you can provide to them.

I hope this list is helpful for you in you ongoing Facebook marketing.

**If you do find it helpful and think it would help others you know, please Share.

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